Skeem Saam moves to a new time slot
By: Simon Majadibodu
Eric Macheru who plays the character of Leeto Maputla on SABC1’s popular drama, Skeem Saam. Photo: SABC |
SABC1’s popular daily drama Skeem Saam will move to the new timeslot of 19:30, starting March 04.
This was announced by the SABC by a statement stating that the decision to move Skeem Saam to 19:30 is in line with the public broadcaster’s video entertainment’s strategy to amplify its primetime local drama offering to its viewers strategy to amplify its prime-time local drama offering from 19:30 to 21:30pm.
Skeem Saam will join other popular dramas including Generations – The Legacy, Uzalo and SABC2’s Muvhango in the 19:30 to 21:30 prime-time slot.
The SABC will host two hours of back-to-back drama on the SABC Video Entertainment platform, intentionally targeting a broader audience and ensuring the platform remains competitive.
Skeem Saam started gracing the screens in 2011 and was created by Winnie Serite.
The show is set in Johannesburg and Turfloop, revolves around the ups and downs of teenagers trying to find their way through life’s struggles. It’s original airing time is 18:30 on weekdays.
Over the years, viewers have seen the character of Mapitsi grow from being a teenage mother to getting married to the father of her child and recently launching a career as a radio presenter.
Kwaito and Lizzy grew from being high school enemies to walking down the aisle, Leeto purchasing Bazaruto and losing a licence to practice law after his murder conviction and MaNtuli moving into her dream double-story house.
With the new timeslot comes intriguing storylines full of suspense and intense drama.
A human trafficking drama unfolds in Turfloop, someone goes down for murder, a soccer star blows up his millions, and there is a new hot couple in town.
Popular tv drama Skeem Saam moves to a new timeslot starting from March 04. Photo: Facebook / Skeem Saam |
SABC1 Channel Head Ofentse Thinane said in a press release that viewers has been pleading for years for Skeem Saam’s timeslot to be changed.
Thinane added that viewers said that the broadcast of the show was too early for some as they travelling on that time.
“For SABC1, we see this as an opportunity to make the channel edgier and braver and adapt to the audience’s needs,” said Thinane.
“The world of television is an exciting platform where we should not be afraid to adapt while upholding our responsibility to shape the youth and societal roles.”
Sumaya Petersen Mogola, publicity manager for Peu Communications Solutions said: “A timeslot change in our 12th season will definitely be a big change for us and it is something we will have to adjust to.”
“However, we are positive that the change will give us an opportunity to expand and reach a larger audience. We have great stories lined up, and we can’t wait for our viewers to tune in.”
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